Design as
a practice.

Kenyan designer working across visual identity, graphic design, digital experiences and emerging product design.

Visual designBrand systemsUX / UIProduct thinking
Scroll / biography ↓
01 / Biography

From image
to system.

Mark Angwenyi Ocharo is a Kenyan designer whose practice moves between visual identity, graphic design, digital experiences and emerging product design. His work began with image-making, film, typography and graphic composition, then expanded toward the systems behind communication: how information is organised, how people make decisions, and how designed objects and interfaces shape everyday experience.

The work is an attempt to make things more understandable without making them less interesting.
02 / Independent practice
INDEPENDENT PRACTICE
03 / Philosophy

Philosophy

Explore the practice
04 / Modes of use

Tools

01 / Make

Adobe Illustrator · Figma · Canva

POSTER DAYS

02 / Think

ChatGPT · Claude

04 / Share

Loom · Google Fonts

05 / Organise

GitHub · Notion · Windows PC

Needs remain. Delivery changes. Clarity makes room for delight.

05 / CV / Resume

Artist, Designer & Product Design Practitioner

Experienced artist, designer and product design practitioner with 8 years of experience, most recently as a Graphic Designer / Administrative Officer at Al Tafany. Skilled in visual identity and brand systems, UX/UI and interaction design, typography and information hierarchy. A problem-solver and team player who brings a collaborative approach and a steady focus on measurable outcomes to every project.

01 / Skills

Visual identity & brand systems

UX/UI & interaction design

Typography & information hierarchy

Design systems & product thinking

Graphic design & visual communication

Human-centred design & journey mapping

Figma

Adobe Photoshop

02 / Work experience

Al Tafany

Sole designer responsible for visual identity and communication across digital touchpoints. Designed marketing materials, social creatives and advertising content aligned with brand identity. Created assets supporting sales-funnel and lead-generation campaigns with records documenting 162 paying clients.

Independent Design Practice

Independent brand, visual and digital design practice spanning identity, communication, web experiences and emerging product design. Develops brand identities, visual systems, packaging and digital experiences. Builds interface and product concepts exploring interaction, systems thinking and accessibility.

Al Meera Hypermarkets

Managed merchandising across Frozen Food and DPH sections; maintained pricing accuracy and optimised product displays. Developed practical understanding of customer movement, retail environments and how physical presentation influences behaviour.

CloudFactory

Annotated LiDAR point-cloud data for machine perception and autonomous-vehicle applications. Worked within a Scale AI quality-assurance pipeline, developing precision in spatial annotation, edge cases and data quality.

03 / Education

IxDF — UI/UX Design Specialisation

Structured study focused on human-centred design, AI-driven design systems and human-centred AI interaction. Coursework includes HCI, Visual Design, Object-Oriented UI Design, Mobile UX Strategy, Journey Mapping, Usability Testing and AI for Designers.

California Institute of the Arts

Coursera non-credit specialisation covering Fundamentals of Graphic Design, Typography, Imagemaking, History of Graphic Design and Brand New Brand.

Multimedia University of Kenya

Foundation in animation, multimedia and design principles, with hands-on experience in Adobe Suite, Autodesk 3ds Max and Maya.

04 / Courses

Human-Computer Interaction: Foundations of UX Design · Visual Design: The Ultimate Guide · Object-Oriented UI Design · Mobile UX Strategy · Journey Mapping · Conducting Usability Testing · AI for Designers — IxDF, Interaction Design Foundation.

Graphic Design Specialisation — California Institute of the Arts / Coursera, 2023–2024.

05 / Certificates & languages

English Certificate — C2 Proficient

EF SET English Certificate, 76/100. Language: English (C2 Proficient).

06 / Recognition

Artwork winner

Artwork recognition from Africa No Filter.

Fight for Kindness Global Open Call

Two entries approved for the fourth edition, promoting kindness through typography.

IxDF Distinctions

Top 10% Course Taker · Assiduous Learner · Master Class Learner · Community Influencer.

CURRICULUM VITAE · MARK ANGWENYI OCHARO